Enterprise: BiolineIndia
CEO: Neeta Goel
Industry: Healthcare, Medical Supplies & Pharmaceuticals
Year it was founded: 1999
Location: Indore, Madhya Pradesh

BiolineIndia specialises in manufacturing of blood banks equipment and accessories. With Neeta Goel as CEO, the business was founded two decades ago in Indore and in 2006, they forayed into exports. With consistent product development, high quality and competitive pricing, BiolineIndia has successfully placed indigenously manufactured medical equipment on the global map.

Neeta Goel shares her business journey in conversation with GlobalLinker (GL).

GL: Tell us about your business.

Neeta: BiolineIndia was born with the mission to ‘better human life.’ The blood bank equipment we manufacture is indigenously designed with quality certification from NSIC, ISO, CE. BiolineIndia was the first company in India to design and develop Blood Bag Tube Sealers in the year 2001. We provide complete solutions for a blood bank establishment which include supply of equipment and consultancy for regulatory affairs for carting a blood bank.

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GL: When did you start exporting?

Neeta: We started exporting our equipment to countries around the world 2006. Our products caught the attention of the international market because of our high quality and competitive prices. We export to countries such as Bangladesh, Nepal, France, Germany, Australia, Nigeria, Afghanistan, South America, Cocody, Africa, Panama, etc. Recently we have started exporting to Egypt as well.

The blood bank equipment we manufacture is indigenously designed. We provide complete solutions for a blood bank establishment which include supply of equipment and consultancy for regulatory affairs for carting a blood bank.

GL: What export challenges have you faced?

Neeta: For us pricing and quality is not a challenge as our prices are competitive and we follow stringent quality checks as per international standards. For us the major challenge is that we do not always find good platforms to showcase our products or genuine local dealers/ agencies to promote our range of products in other countries. FIEO (Federation of Indian Export Organisations) is an organisation with a lot of credibility and as its members we aim to exhibit our products at trade fairs organised by FIEO.

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GL: What is your big business dream?

Neeta: BiolineIndia aims to reach every part of the world. We especially want to cater developing nations so that they can have access to quality products at lower costs. We also aim to cater to developed nations as our competitively priced products can capture major market share.

GL: What is your message to aspiring entrepreneurs?

Neeta: Your product should be market-friendly and readily available. In our industry, often there is a gap between the manufacturing sector and the institutions. Minimising this gap will benefit aspiring entrepreneurs.

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