How to Discover Your Next Big Growth Idea

How to Discover Your Next Big Growth Idea

Learning & Development

Amy Radin

Amy Radin

203 week ago — 3 min read

We are well into 2020. Personal resolutions, professional goals, and business targets have by now been drafted and almost established. Top on the list is the perennial priority: to find the ideas that can morph into new sources of innovation and growth, and then make them real.


How do you come up with these ideas? How do you know you are onto an innovation with potential appeal to a strong market segment — one that you want to serve? What makes you move an idea from a passing thought to being worthy of resources?


There are lots of unsolved problems waiting for the next big new products, services and experiences.


The good news is, there is no magic to finding the ideas. Insights that can become solutions in the market are discoverable – by you – if you can adopt a few simple behaviours. By this, I mean basic, low-cost activities that produce a special impact when you take a do-it-yourself path. You do not have to be a creative genius. To get going, you do not even need a big budget. There are some basic requirements.


Five steps to progress

If you are among those change-makers on the quest for that next big idea, no matter what sector, company, or position you are in:

  1. Always have on hand a notebook, pen, and charged phone with a working camera.
  2. Put yourself in situations where you can observe and interact with those people you want to serve. Not sure who they are? Start broad, and plan to filter.
  3. Watch, listen, take notes and maybe even take pictures … record observations.
  4. Be open – do not limit your exploration to the confines of your idea. Seek to understand the fuller context. Pose open-ended questions when you have the chance to engage and put out stimuli that evokes feedback.
  5. Repeat…make it a habit.


Two caveats

  • Set aside old takes on what you believe is the answer. If not, you run the risk of simply pursuing confirmation of your own biases, and asking people to validate what you already believe.

  • Avoid any variant of the question, “what would you do if …” This line of questioning encourages speculation; people often don’t know what they would do and will be uncomfortable admitting ignorance.


There really is no magic to seeking the insights that will set you on the path to big new opportunities. Listen. Observe. Be open. You will quickly see the impact.


Happy seeking. 


Also read: Four lessons startups can find in big companies


To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.


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